Sustainabililty - A Strategic Opportunity

I recommend linking to the Mindshift Innovation site to listen to Businessweek's Podcast about corporate sustainabililty.

We've reached a tipping point from several drivers; the need, public awareness, European legislation, $4 trillion in equity funds for sustainability, technological breakthroughs, growing business opportunities for sustainable solutions in developing countries and the lead of several high profile corporations.

Here is a list of the Top 100 Green companies sorted by country (click here.)

Haworth has an opportunity to leverage the learning in Project Mindshift to open doors with these Top 100 firms, Innovest and other firms moving in this direction.

Brainstorm opportunities:

• A Global Sales position focused entirely on companies with strategic sustainability objectives.
• A Global Ideation service helping companies identify sustainable resources and developing holistic metrics to evaluate their efforts.

Innovest is the Canadian company that developed the rating system for the Top 100 Green Companies that Businessweek highlighted. The intriguing service that Innovest provides is quantifying Intangible Values.